Empathy Codified OS:
RSA Conference Edition

The Empathy Codified OS is a multi-step system for building trust at cybersecurity events through behaviorally aligned interactions across booths, panels, follow-ups, and informal moments.

• What's Inside?
• FAQ
• Access for Free

You Spent 6 Figures on a Booth. But Do Buyers Even Want to Talk to You?

Let’s talk about what no one at RSA will say out loud:You’ll spend tens (or hundreds) of thousands of dollars this year on conference presence…Flights. Booth buildout. Swag. Happy hours. Panel slots. Badges for reps who (likely) don’t want to be there. The list goes on.And after all of it? You’ll walk away with a CSV of badge scans. A few warm-ish intros. And that one “good convo” someone had on Day 2 at the St. Regis lobby bar.And, yet, no one will acknowledge the hole it leaves in the pit of your stomach on the way home from the conference (probably not even yourself).Somewhere, deep down, though, you know it’s not working anymore.Because here’s what’s really happening that no one will talk about out loud:Your reps are burnt out before they even land at SFO. Your messaging sounds like everyone else’s. Your booth is cool, but unexciting. Your follow-up is “personalized,” but somehow still generic. Your happy hour is underwhelming and full of shallow “What do you do?”s.You FEEL it. The mismatch between what you say you’re building and how you actually show up.The truth? It’s not your tech or service. It’s your energy.
People don’t remember your pitch. They remember how they felt when they were around you.And right now, most buyers don’t feel anything. Because most vendors aren’t creating space for real connection.

You don’t need more attention.

You need more resonance.The ETC-MT breaks down how empathetically you show up across:Your booth interactions. Your panel moments. Your happy hours and dinners. Your hallway and hotel lobby convos. Your follow-up emails. Your internal prep rituals. Your tech tools and enablement systems.It’s built like a real maturity model.
Not a vibe check.

What’s Inside the Empathy Codified OS: RSA Edition?

This isn’t a checklist.
It’s a full-stack operating system for behavioral alignment, buyer trust, and emotional resonance at high-stakes events like RSA.Here’s what you’ll get access to inside the OS:

This is for you if:

You’re a Field Marketer, CMO, or GTM Lead responsible for making RSA actually generate momentum - not just show up looking boujee.You’ve felt the disconnect between your brand’s intent and how it resonates with buyers - and you’re ready to fix it systemically.You’re tired of “spray-and-pray” approaches to events and want a structured way to assess and improve emotional resonance.You lead event enablement, messaging, or brand experience and want your team showing up as humans, not walking pitch decks.You believe trust is a GTM differentiator, and want your presence to feel different - not just look polished.You’ve left RSA wondering, “Did we actually connect with anyone or just perform the same playbook?”

This is not for you if:

You’re just chasing badge scans and booth selfies.You think “empathy” is soft or optional and not a lever for revenue and retention.You want another event checklist, not a behavioral operating system.You’re unwilling to reflect on how your team might be unintentionally creating buyer friction.You’re here to look good at events - not to make meaningful change in how your team builds trust.You believe showing up louder is better than showing up with intentional presence.

FAQ

1. What exactly is the Empathy Codified OS?
It’s a behavioral operating system to help GTM teams audit, score, and improve how they show up at RSA. Not just what you say—but how buyers feel when they interact with your brand. It’s built on psychology, not guesswork.2. Is this just another marketing framework?
No. This isn’t branding theory or vibes. It’s a 7-pillar behavioral maturity model with tools to assess your team’s presence, emotional consistency, and trust signals across your entire event lifecycle.
If your buyers don’t feel seen—this shows you why.3. Who on my team should be using this?
The OS is designed for:
- Field marketers and event owners
- Enablement and brand experience leads
- Sales leaders and execs walking the floor
- Anyone responsible for how your team actually feels to a buyer in the booth, at a panel, or in the follow-up.4. What if I already have a booth strategy or playbook?
Great. This plugs into it.
The OS doesn’t replace your strategy—it helps you diagnose and optimize the emotional layer most playbooks miss: trust, tone, buyer safety, presence. Think of it as the nervous system to your event muscle.5. How long does it take to use this?
You can run a lightweight audit in under an hour. But the teams that benefit most use it before, during, and after RSA to adapt in real time—not just in the retro. The OS includes a daily pulse tracker, full scoring grid, and 30-day post-event plan.6. Is this actually grounded in psychology or just buzzwords?
It’s built on real behavioral science:
Polyvagal Theory, Affective Forecasting, Cognitive Load Theory, Self-Regulation, and more. Every prompt, score, and ritual is designed to reduce emotional friction and improve trust signals—with citations to back it.7. Is it really free?
Yes. The full OS PDF, audit template, and scoring system are free to download. Because we’re tired of watching good companies show up in ways that push great buyers away.

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